Miles Kubheka left his corporate job to start selling boerewors rolls … and built an empire

What happens when a systems engineer trades his corporate salary for a grill? Miles Kubheka's story will completely change how you think about entrepreneurship, food security, and building scalable solutions. Plus, Yusuf Limbada, Head of Trade: Prepared, Bakery and Frozen, explains why he never tells people that he works at Woolworths at a braai.

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Brought to you by Woolworths
Produced by POP24

Shop the Snack & Yap products: ⁠https://www.woolworths.co.za/cat/_/N-o3pw8w?Exact=true ⁠

Read the transcription of the podcast here:  ⁠https://www.woolworths.co.za/corporate/cmp215993 ⁠

Disclaimer: ⁠https://www.woolworths.co.za/corporate/cmp215994⁠

Source for stats on screen at 18:57 and 19:24: ⁠https://www.woolworthsholdings.co.za/woolworths-marks-world-food-day-by-strengthening-its-commitment-to-food-security/ ⁠

Detailed info on the Woolies Good Business Journey: ⁠https://www.woolworthsholdings.co.za/wp-content/uploads/2025/11/2025-Good-Business-Journey-Report.pdf⁠

Find out more about Miles Kubheka: ⁠https://mileskubheka.com⁠

The restaurant and brand he started, and has since sold:

⁠https://www.vuyos.co.za⁠

Gcwalisa shops: ⁠https://www.gcwalisa.com⁠

Read more about DIME and the UN: ⁠https://www.undp.org/south-africa/projects/digital-innovation-modernising-independent-economy-dime⁠

Sphazamisa app: ⁠https://www.sphazamisa.co.za⁠

Visit the Wakanda food accelerator: ⁠https://wakanda.org.za